The Ayurveda industry, steeped in centuries of tradition, is witnessing a digital revolution. Customers are increasingly shopping online, with e-commerce projected to dominate sales in the health and wellness space. This shift presents offline Ayurveda brands with a golden opportunity to take their business online, unlock new revenue streams, and expand their customer base globally.
Several Ayurvedic companies have successfully transitioned to online platforms, achieving significant revenue growth.
Here are a few examples:
- The Ayurveda Experience: This brand reported a revenue surge of approximately 84%, reaching ₹259 crore in FY23, up from ₹141 crore in FY22.
- Kerala Ayurveda Ltd: As of September 30, 2024, the company reported revenues amounting to ₹1.2 billion
What are the benefits of going Online for an Ayurveda brand ?
- Reach a Wider Audience
- The online platform breaks geographical barriers, enabling you to reach customers across the globe.
- Customer Insights
- Digital tools provide valuable data on customer behavior, preferences, and purchasing patterns, enabling better decision-making.
- Lower Operational Costs
- Selling online eliminates the need for physical retail space, reducing overhead costs.
- Increased Brand Visibility
- Online presence and digital marketing strategies enhance your brand’s visibility and reputation.
- 24/7 Availability
- An e-commerce website allows customers to shop anytime, increasing sales potential.
Here’s a roadmap for taking an Ayurveda business online, along with potential revenue estimates over the next two to three years.
Step 1: Building an Online Presence
1. Create a User-Friendly E-commerce Website
- Invest in a professional website to showcase your products. Use platforms like Shopify, WooCommerce, or custom-built e-commerce solutions to create a site that is visually appealing, easy to navigate, and optimized for mobile users.
- Highlight product details, ingredients, usage instructions, and certifications to build trust with potential buyers.
- UI/UX and Product plays a very important role when navigating users and ensuring that they are able to buy products easily.
- This website / app is going to represent your brand, so invest in the right team and UI/UX. A wrong website / technology / UI may hamper your brand negatively.
2. Leverage Marketplaces
- Partner with established e-commerce platforms such as Amazon, Flipkart and niche wellness sites. These platforms already have a large audience interested in health products, which can drive immediate visibility and sales.
3. Set Up Social Media Accounts
- Platforms like Instagram, Facebook, and YouTube are invaluable for reaching health-conscious audiences. Regularly share content about Ayurveda’s benefits, your products’ unique selling points, and customer testimonials to engage followers.
4. Launch a Blog or Content Hub
- Educate your customers with blog posts about Ayurveda, healthy living, and the science behind your products. This can position your brand as an authority while improving your SEO ranking to attract organic traffic.
Step 2: Marketing Your Brand Online
1. Search Engine Optimization (SEO)
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- Optimize your website and content for relevant keywords like “best Ayurveda products,” “organic Ayurveda remedies,” or “natural health supplements.” This will help your brand rank higher in search engines and attract organic traffic.
2. Social Media Advertising
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- Run targeted campaigns on Facebook and Instagram to reach potential customers. Focus on wellness enthusiasts, health-conscious individuals, and people interested in natural remedies.
3. Email / Whatsapp Marketing
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- Build a customer list by offering discounts in exchange for customer emails. Regularly send newsletters with product offers, new launches, and wellness tips.
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- Try to make it more personalized for your users
4. Influencer Collaborations
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- Collaborate with health and wellness influencers to promote your products. Their endorsements can build credibility and increase visibility among their followers.
5. Run Google Ads
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- Invest in Google Ads to target people searching for Ayurveda products online. These ads can drive traffic directly to your website. You can either do this in-house or hire an expert agency to do this for you.
- It’s important to get the right & expert team otherwise there is a chance where you will end up spending money without getting right ROI.
- Don’t try to work with cheap marketing freelancers as they may waste time and money.
Book an Expert consultation for free
Step 3: Operational Setup for Online Sales
1. Logistics and Fulfillment
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- Partner with logistics providers like Delhivery, Blue Dart, or India Post to ensure timely delivery of your products. If selling on marketplaces, leverage their fulfillment services for ease.
2. Product Packaging
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- Ensure your packaging is eco-friendly, visually appealing, and compliant with online shipping standards.
3. Customer Support
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- Set up robust customer support via chat, email, and social media to handle inquiries, resolve issues and maintain customer satisfaction.
4. Payment Gateway Integration
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- Integrate secure payment gateways like Razorpay, Paytm, or Stripe for seamless transactions.
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Step 4: Scaling Your Ayurveda Business Online
1. Expand Product Range
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- Analyze customer feedback and sales trends to introduce new products that align with market demand. For example, skincare, immunity boosters, or herbal teas can complement your existing offerings.
2. Subscription Models
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- Introduce subscription services for products that require regular use, such as supplements or hair care items. This ensures recurring revenue.
3. International Expansion
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- Tap into international markets where Ayurveda is gaining popularity, such as the U.S., Europe, and Southeast Asia. Partner with international logistics providers and adhere to export regulations.
4. Omnichannel Strategy
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- Combine online and offline efforts by offering in-store pickup for online orders or promoting your online store at offline locations.
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Revenue Potential in 2–3 Years
Year 1: Establishing the Online Presence
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- Focus on building brand awareness, optimizing your website, and driving traffic through organic and paid campaigns. Target monthly revenue of ₹5–7 lakhs initially, scaling up to ₹15 lakhs by the end of the year.
Year 2: Gaining Traction
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- With an established online presence, expect higher sales from repeat customers, word-of-mouth referrals, and expanded product offerings. Target monthly revenue of ₹25–40 lakhs by the end of the second year.
Year 3: Scaling to New Heights
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- With international sales, a loyal customer base, and optimized marketing strategies, you can achieve a monthly revenue of ₹70 lakhs to ₹1 crore. Annual revenue could reach ₹10–12 crore by this stage.
We have helped multiple brands to go online / scale online, we will be glad to help you.
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