Client: A Regional OTT app
Objective
A regional OTT (Over-the-Top) streaming platform aimed to expand its user base and increase engagement by revamping its app and content strategy. Client was revamping the app and the objective was to achieve a twofold growth in subscribers and viewership within a year.
Team Involved:
- Project Manager: Oversaw the project, managed timelines, and coordinated with various teams.
- Marketing Team: Implemented targeted marketing campaigns to promote the app and attract new users.
- Data Analytics Team: Analyzed user behavior and engagement metrics to make informed decisions.
Project Execution:
- Marketing Campaigns: Shataki’s marketing experts worked closely with the client & launched targeted campaigns across various channels, including social media, digital ads, and leveraged 20+partnerships to increase app downloads and subscriptions.
- Data-Driven Decisions: Marketing & data analytics team continuously monitored key metrics such as user engagement, retention, and feedback to make data-driven decisions and optimize the app’s performance.
Impact:
- 2x Growth in Subscribers: The revamped app led to a significant increase in subscribers, exceeding the target set by the OTT platform.
- Enhanced Brand Visibility: The successful execution of marketing campaigns and the app’s improved features helped in enhancing the brand’s visibility and reach.